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Who we are

ஃ  Elevator Pitch

“ Our raison d'être : “We help leaders and companies to accelerate their growth by combining strong financial, commercial and negotiation skills.” 

Why:  It is proven that there is enormous untapped “value” within the process of handling crucial situations, may they be conflicts, complex negotiations or deal closings. Our ethical approach increases the power of human capital, accelerates solution finding, saves money, consistently add value to all parties and drastically increase the % of positive agreements

Because "performance and ethics are non-negotiable," our uniqueness lies in the human factor, by applying constructive methods to achieve the set objectives. 

We are always heading towards W3, the triple victory - Win-Win-Win :

#1-for you, #2-for each party, #3-for society as a whole.


Who:   We are an “Independent Elite Agency” operating worldwide.


Headed by Steve Alban Tineo and including a team of global experts, Assertive Group is an international intervention and support company built on the expertise of cosmopolitan professionals. Our "field" experts master the art of ethical crisis management, negotiation & mediation, influence, and peacemaking with a holistic dimension. 

Through our affiliates The Peace Agency & The Peace Platform, we act in collaboration and/or partnership with world leaders and numerous affiliated networks and programs.


What:   # We act as an "elite team" for any high-stakes intervention anywhere in the world.

            # We provide assistance, expertise and response in negotiation/mediation with & for you. 

            # We train you and your work group in negotiation/mediation, crisis management and special situations.


How:    “Our clients’ range is as diverse as the challenges we help them solve!”

Through our Peace Agency or our diplomatic Peace Platform, we deliver Assistance, Expertise, Response and Training from C-Level and senior executives to support functions in local and international institutions, governments, political groups and leaders, organizations and companies from any domain. Their needs include conflict resolution, big deals, reconciliation, alignment, engagement, reputational management, trust building, innovative solutions, transformation of mindsets. They all recognize that crisis management, negotiation & influence and peacemaking are advantageous skills to create professional and personal success, and to strategically improve the quality and efficiency of agreements reached and contracts signed. 


Through our exclusive methodology BART – Business Exchange which regroups financial analysts, business managers, engineers, scientists, lawyers and negotiators/mediators to structure and execute complex operations & financial deals, we constantly work closely with shareholders, family office owners, sports & media personalities, financial and international companies, consistently operating with Assertiveness for Sustainable, Strategic and Achievable success.


The combined methods used in our proprietary methodology KYF – Know Yourself First has been developed over 20 years to Prevent, Prepare, Guide, Close/Solve and Implement/Debrief all types of critical situations. We set the course and help you navigate all along the process. 

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"We deliver worldwide assistance, expertise, emergency response & training in complex negotiation & mediation, and conflict resolution ”


Our KPIs:  We are satisfied once our clients have reached their goals, concluded positively and implemented a signed and fully activated agreement. We do what it takes to make it happen.


« As we believe in engaging the power of Ethics in conflict management using the tools of mediation and negotiation,
as for laying the foundations for sustainability and prosperity and providing the means for solid long-lasting agreements, we say:

Performance is non-negotiable. »

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