
We help leaders and companies to accelerate their growth by combining strong
financial, commercial and negotiation skills.
Assertive Group SA is a Swiss investment firm that identifies attractive economic opportunities, and is able to structure, execute and implement them.
Assertive Group SA provides dedicated investment advisory services. Among other networks, we will leverage on "the Partners'" network to spot and develop opportunities,
as to find a premium deal-sourcing to maximise their economic value.

WHO ?
We are an independent Business Exchange platform operating worldwide.
Headed by Steve Alban Tineo and including a team of global experts, BART Business Exchange is an international Business Development platform built on the expertise of cosmopolitan professionals.
Our experts master the art of opportunity spotting, business development, negotiation of financial and commercial deals, closing and implementation.
We act in collaboration and/or partnership with world leaders and numerous affiliated networks and companies.
WHAT ?
-
We act as an "elite team", finding, creating & developing new business opportunities.
-
We build long-term business relationships, through our high skilled negotiation techniques, maximising networks opportunity spotting.
-
We proactively set up innovative financial & commercial operations to create value.
HOW ?
Our partners' range is as diverse as the challenges we help them transform.
Through our exclusive BART Business Exchange platform and our negotiation module CNO – Chief Negotiation Officer
We regroup :
- financial analysts - investment bankers - top class entrepreneurs - family office owners
- business managers - engineers - scientists - lawyers
- negotiators - mediators - facilitators
to structure and execute complex operations & financial transactions.
WHY ?
We believe it is possible to develop an ethical and sustainable Business Exchange that allows the sourcing and creation of new businesses and new financial deals through long-lasting and profitable relationships, giving ground to a solid and enhanced network.
OUR KPIs
We are fully aligned with our partners, helping them to reach their goals successfully,
thanks to a tailor-made operational framework set out together. We do what it takes to make it happen.
W Philosophy
Win Win Win - For me | For you | For the World
We can no longer subscribe to a “Win-Win” philosophy which provides positive outcomes for direct stakeholders but does not consider impacts to and opportunities for the world at large.
When compared to traditional negotiation theories, the W philosophy brings an additional component: a holistic, empathetic & ethical approach to negotiation, mediation, and conflict resolution for the benefit of the whole. A comprehensive framework for problem-solving is proven to provide more effective and sustainable outcomes.
A new generation of Peacemaker is needed. A new approach needs to be taken to a world plagued by inequality, insecurity, instability, hunger, strife, displacement, health emergencies, genocide, and natural disasters.
[
3
3
Value Life Cycle

We take over the entire negotiation process, from identification of the opportunity, to execution and implementation.
We make sure it works.
A unique platform regrouping experts in :
Financial Analysis & Due Diligence
Fundraising (Debt or Equity)
ALM Optimisation
Business Management
Investment Banking Services
Crisis & Chaos Management
Scientific & technology Innovation
Marketing & Communication
Legal & Tax Services
Global Advisory
Events & Network Management
Entrepreneurship
Project Management
Compliance & Risk Management
Cyber Security
Engineering
Implementation (post merger, synergies, project, etc)
People Empowerment & Human Ressources Support
Working as negotiators, we liaise with networks &
businesses to identify, structure, close, execute & implement transactions.

